When planning the creation of content for social networks, it is necessary to take into account what will be created expressly to publish on the profiles of the company, brand or institution. But in addition, the content calendar should be supplemented with other selected publications from relevant sources that may be of interest to the audience.
Performing the task of content curation is not easy, although it is essential in the daily life of any Community Manager. You need to select the contents likely to interest your audience among the thousands that are published every day on the Internet.
In addition, these must be aligned with business objectives and user interests. Finally, they cannot be shared as is, but it should be added to contribute more to the followers.
In this sense, it can be advantageous to include the opinion of a company expert in the content that is going to be shared and which has been prepared, for example, by a reference media.
The best apps for organizing content
To help Community Managers do content curation, there are a few tools on the market that will make it easier for them to identify content that may be relevant to them, be up to date when it’s published, edit it and add value to it in the best possible way. In the following list you will find some of the most useful today:
RSS readers are tools that allow you to add sources of information deemed relevant and receive all the updates they make in one place. This way you will always be aware of new content that might be relevant to share with the public. The most popular is Feedly, which is very intuitive to use and allows you to organize content into folders.
Netvibes can also be an option to consider, as well as Flipboard, which models the content of relevant news sources and presents them as a digital magazine that can be viewed from a tablet or mobile phone.
Content Gems is also an interesting tool, since it allows you to receive the most interesting content by email and, in addition, to establish routines so that it is automatically published in the desired channels. Its information selection process stands out, in which hundreds of variables can be indicated. Of course, it is a paid application.
-News Alert Services
Its use is very simple and they allow us to keep up to date with any relevant publication that may be of our corporate interest or for our subscribers.
The best known is Google Alerts, and all you have to do is include the keywords you want to be notified about. Whenever new content is published on the Internet with these keywords, you will receive an email notification. It can also be configured so that reviews arrive daily, weekly… with a section of the most notable information.
– Bookmarks or news aggregators
Services like Digg -or its Spanish counterpart, Menéame- allow you to find relevant news that has been selected by users who are part of these communities. News that reaches the front page has been upvoted by many of its users. If one is found on your topic or interest, it may also be relevant to your audience.
-Search engines on social networks
Using the search engines of Twitter, LinkedIn, and other social networks will also help you find content that might be relevant to your potential audience. You can filter by dozens of variables and discover trending topics on each of the platforms in just a few clicks.
Trend detectors can also be used. Perhaps the most popular is Google Trends, where you can find out how many people are searching for a given term, and also do word comparisons.