Whether it’s a high-volume business or an SME, being on social media doesn’t mean opening profiles, occasionally posting whatever content and nothing else. It would not add any value to subscribers or bring any benefit to the brand.
If you want to succeed on social networks, every company must plan its presence there according to a strategy. In this, there must be fundamental premises: establish the objectives to be achieved, set a series of actions and, last but not least, measure and analyze each of the actions, their performance, to know if we are getting closer to the objectives that we had proposed or whether, on the contrary, we need to reorient the strategy.
For many professional community managers (and many people who, without being professionals, manage their company’s social networks by order of their superiors or “because no one else knows how to do it”), this task of planning and tracking is what they find the hardest. However, it is essential, and perhaps less attractive when you do not have the right tools to achieve it.
In this sense, today we are going to present Fanpage Karma, a web analysis tool with which these actions can be carried out professionally in social networks, planning marketing campaigns in a simple and successful way. We have been testing it for a week and we can say that it is a very useful tool, both for monitoring our own profiles on social networks and those of the competition. As you will see below, it is a perfect ally for any social profile manager.
What is Fanpage Karma and why use it in your social media management?
Fanpage Karma is a web analysis tool created in 2012 that allows you to interpret and analyze company profiles on the main social networks, in order to optimize them and develop a marketing strategy based on data analysis.
Since its inception ten years ago, the company has established itself as one of the world’s leading providers of social media marketing tools. It is true that since its creation, Social Media has completely changed; For example, in 2012, Facebook provided almost no statistics for its fan pages. However, Fanpage Karma has grown with the industry, providing an answer to the planning and tracking needs of community managers and social profile managers.
In fact, it has established itself as a tool that professionals can use to plan and analyze activities, establishing their KPIs. It also allows to analyze the origin of the fans, to consult the pages of announcements, to know the evolution of the publications, to analyze the competition or to make comparisons and goes well beyond the statistics offered by Facebook or any other social network.
Main Functions of Fanpage Karma
Getting started with Fanpage Karma is extremely simple and it won’t take you more than a minute to open an account. You should also know that you won’t even need to include your credit card information because you can start using it for free. This will give you access to the SILVER version, which you can try for 14 days. If you later want to contract a premium plan, you will have access to additional features, without having to make a large monthly outlay.
Among the many functions that Fanpage Karma makes available to anyone who manages social profiles for their business or on a personal level, after our analysis, we highlight the following:
-Get real-time analysis. With this tool you will understand the usefulness of collecting information and data on the actions you perform on social networks, because thanks to this information you can easily plan or reorient your strategy.
Fanpage Karma takes care of obtaining the analysis of your profiles in the different social networks, obtaining updated reports not only of your actions, but also of those carried out by your competitors.
Reports can be exported to Excel and a host of other formats, or easily presented in Powerpoint to help you prepare for your meetings. You can configure the analyzes in an unlimited way in terms of number of profiles, selecting many variables in terms of time, content… and you can also set all kinds of alerts to be aware of any eventuality.
In this sense, the “Performance Score” function allows you to receive a performance report with scores for each social channel, while “Bar Chart Race” compares profiles over time according to a series of variables. Thanks to the “Duel”, you can have two Facebook pages compete against each other and see which performs better. And with the “Fairy of Luck”, you will be able to get the winners of any promotion you do on social networks seamlessly.
– Interaction with users. One of the metrics that social media managers are most worried about is engagement, the levels of interaction with users. Thanks to Fanpage Karma, it is possible to significantly improve this variable, since the entire communication process can be managed from the platform.
In this sense, it is possible to respond to messages and posts from subscribers and any user, with a single inbox for all social networks and to which several employees can have access, each with their unique profile. Additionally, messages can be forwarded, hidden based on customer service hours, and perform an active social listening exercise that identifies potentially valuable conversations for the brand.
In the same way, the tagging function allows you to analyze the content of the posts and find interesting results on the state of the audience.
– Publishing management. Fanpage Karma can also work as a content calendar and from the tool you can simultaneously write, publish and schedule all kinds of posts on the brand’s various social channels.
Also, for example, hashtags for platforms like Instagram can be created and generated very efficiently, allowing for greater reach for posts.
-Discover. It is very important when managing social networks to be aware of the latest trends and topics relevant to the community. With this tool you can, in addition to knowing what these trends are in social networks, you can find who are the most influential users on a certain topic and carry out searches filtering by all kinds of variables.
As you can see, Fanpage Karma can be your ideal companion when planning and monitoring your social media strategy. Do not hesitate and start a free trial on Fanpage Karma and if you want to access all the features, check all the available payment plans.
You will surely find the one that best suits your social media marketing needs… and your pocket. Let yourself be helped by a really useful tool that will make your social media management work easier and bring you closer to achieving the goals you have set for yourself!